In 2022 the School of Media and Communications and Public Relations of Peter the Great St. Petersburg Polytechnic University  https://rso.spbstu.ru/ will organize the 16th Conference “Technologies of PR and Advertising in Contemporary Society.”

Communications and communicators are an integral part of today's sociocultural and information space. Over the years, our conference has gained fame as a platform for discussions and debates on the development of PR-technologies, communications, for meetings between sociologists, journalists, and consulting specialists. Conference participants choose relevant topics and introduce future professionals to the key trends and cases of the industry. With the active development of technology in the field of communications, trends related to their study are also changing.

We invite researchers and experts to discuss issues related to advertising and marketing, Internet promotion, political consulting and various communication activities.

The theme of the conference in 2022 is “Engineers of Meanings: Communication Trends and Practices in the Context of Digital Transformation.” The conference is dedicated to the 350th anniversary of the birth of the Russian Emperor Peter the Great.

We suggest discussing the following topics:

1.                 Engineers of meanings: communication trends and practices in the context of digital transformation.

2.                 Sociological and cognitive studies of digital and traditional communications.

3.                 Tools, technologies, and media convergence in communications.

4.                 Students’ panel.

• Call for ppapers